Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. I’ll be writing about them soon – but here’s a taste. You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows

Swirl: In-Store Mobile Marketing Platform for Major Retailers

Swirl In-Store Mobile Marketing Platform™ is the first platform to let large-scale retailers create and deliver personalized content and offers to shoppers based on their specific locations within physical retail stores. The Swirl platform offers an end-to-end solution for retailers to manage effective campaigns that communicate with their customers through their mobile devices anywhere from the neighborhood level, all the way down to a particular area of the store. In May, Swirl launched a pilot