When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content. Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all the upstream processes that go into creating, reviewing, and managing those assets. In terms of DAM
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before… and I typically advise against it. Developers often believe a CMS is simply a database
This is one of those topics that I have some really tough love on when it comes to my clients. Mobile apps may be one of those strategies that continues to have the highest costs and the lowest returns on investment when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the market, out of which 35 percent make an impact in the market.
Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking,