Cpm

Martech Zone articles tagged cpm:

  • Advertising TechnologyHow Does The Google Ads Auction Work (2023)

    How Does The Google Ads Auction Work? (Updated for 2023)

    Google Ads operates on an auction system, which takes place every time a user performs a search. To understand how it works, it’s crucial to break down the process into key components: Keywords: Advertisers select keywords they want to bid on. These are brand names, company names, words, or phrases related to their business that they believe users will type…

  • Advertising TechnologyGoogle Adwords: Types of PPC Bidding Strategies

    Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies

    When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio.  Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Advertising TechnologyWhat is a DSP? Demand Side Platform for Advertising

    What Is A Demand-Side Platform (DSP)?

    A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…

  • Advertising TechnologyTravel Industry Advertising Models - CPA, CPM, CPC

    Three Models For Travel Industry Advertising: CPA, PPC, and CPM

    If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…

  • Advertising TechnologyAdvertising to Fragmented Audiences

    How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

    2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face…

  • Advertising TechnologyApple iOS 14: Data Privacy and the IDFA Armageddon

    Apple iOS 14: Data Privacy and the IDFA Armageddon

    At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…

  • Advertising Technology
    What Are TAG Inventory Quality Guidelines (IQG)?

    Understanding the Importance of Inventory Quality Guidelines (IQG)

    Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…

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