Cpm
Articles Tagged cpm:
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The 2026 Checklist: What to Look for in a High-Performance Ad Monetization Platform
If you are responsible for ad revenue in 2026, you have probably felt the friction: CPMs that refuse to grow, demand partners that behave like black boxes, and reporting that answers yesterday’s questions but not today’s. At the same time,…
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Influencers vs. Advocates: Optimizing Reach, Trust, and Return on Investment
Buyer skepticism is at an all-time high, and brands can no longer rely solely on top-down, corporate-branded messaging. Executive leadership must look to external and internal voices to build market credibility, drive pipeline velocity, and command pricing power. Two distinct…
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Vibe: Streaming TV Ads Built for Performance Marketers
Social media ad costs keep climbing while results get harder to justify. If you've been managing paid channels over the past few years, you already know the pattern: CPMs rise, attribution windows shrink, platform algorithm changes wipe out months of…
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MonetizeMore: AI-Powered Ad Operations for Publishers
If you run a content site or app that depends on programmatic advertising, you already know the frustration. Your traffic is real, your content is solid, but your RPMs (revenue per thousand impressions) stay flat. Meanwhile, invalid traffic (IVT) quietly…
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The $41 Billion Bot Problem: How Fraud Is Quietly Draining Publisher Revenue
Forty-one billion dollars. That is how much money bots quietly siphon from digital advertising every year. Not through dramatic attacks or obvious fraud. But slowly. Silently. Like a leak behind the wall. For publishers, this is not an abstract industry…
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JCDecaux: Programmatic DOOH for Modern Brand Reach
Reaching audiences outside the feed has become one of the hardest problems in modern media. Connected TV (CTV) is fragmented, social platforms are saturated, and ad blockers continue to chip away at digital impressions. Meanwhile, the moments people are most…
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Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…
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Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs ( CAC ) and low conversion rates ( CR )? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When…
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How Tech Affiliate Networks Power B2B MarTech Campaigns in 2025
B2B marketers are under pressure. Customer acquisition costs are rising, conversion cycles are longer, and even the best campaigns struggle to hit meaningful ROI . That’s why more SaaS and B2B tech companies are turning to performance-driven alternatives — and…
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Google Ads Auction System Explained: How It Works and What’s Changed in 2025
Google Ads continues to be a cornerstone of digital marketing, offering advertisers a sophisticated yet accessible way to reach their target audiences. At the heart of this platform is the auction system—a behind-the-scenes mechanism that determines which ads appear for…
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Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Email list rental, a frequently maligned and misunderstood practice, remains a widely accepted marketing strategy when executed correctly. The right approach can deliver a strong return on investment ( ROI ), provided you respect the inbox and adhere to best…
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