CRM

Articles Tagged CRM:

  • 2023 CRM Statistics

    CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms

    Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…

  • What is Marketing-As-A-Service

    Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider

    As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and retention might seem appealing, it often falls short of expectations. Partnering with an agency may provide some relief by building…

  • Sales and Marketing Automation and Artificial Intelligence

    Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business

    With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…

  • Landing page solution by Instapage

    Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

    As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…

  • Ruby Inbound Call Management for Sales and Customer Service

    Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team

    Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…

  • Evolution of Chatbots: How to Implement a Chatbot Strategy

    How to Implement Your Chatbot Strategy

    Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…

  • CASTANET: B2B Leadgen Automation Software for LinkedIn

    CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn

    The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET, an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing agencies approach lead acquisition. Traditional manual LinkedIn lead generation demands extensive time and effort, leaving sales professionals and agencies stretched thin.…

  • 1-800 toll-free number benefits and vanity phone number converter

    App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?

    Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…

  • Leadflow: Real Estate Lead Generation Platform with AI Lead Scoring

    Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals

    Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…

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