CRM
Articles Tagged CRM:
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Martech Zone Apps
App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
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Artificial Intelligence
Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals
Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…
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Analytics & Testing
Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…
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Sales Enablement, Automation, and Performance
Apollo: Find, Email, Call, and Close Your Ideal Customers In This End-To-End Sales Platform
Finding leads, integrating systems, and managing multiple platforms can be daunting tasks for sales and business development teams. Apollo offers a comprehensive solution to address these challenges and efficiently improve how companies approach their sales processes. With its wide range of features and benefits, Apollo simplifies lead generation, prospect engagement, and end-to-end workflows, providing a seamless experience for sales professionals.…
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Customer Data Platforms
The Downfall of Data Management Platforms (DMPs)
We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…
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Sales Enablement, Automation, and Performance
JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
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Artificial Intelligence
Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts
Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage? How can you actually…
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Customer Data Platforms
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
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Sales and Marketing Training
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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Sales Enablement, Automation, and Performance
ScoreApp: Enhance And Grow Your Lead Collection with Quiz Funnel Marketing
Collecting high-quality leads is a fundamental challenge companies face in today’s digital landscape. Traditional methods often fall short of providing relevant and actionable insights. ScoreApp presents a practical solution through quiz funnel marketing. By leveraging quizzes and assessments, ScoreApp enables businesses to attract warm leads, gather insightful data, and boost sales effectively. What is Scorecard Marketing? A Scorecard: much like…
