Socialcast has produced this introductory infographic on social media for business. The infographic provides an overview of why companies are utilizing social media, the mediums they are using and the impact of them. Sometimes we get deep into the weeds of social media and how it can impact search and inbound marketing strategies, but it’s important to stay focused on the overall success the mediums provide for simply communicating with your customers and prospects.
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising.
I also appreciate the fact that the infographic includes blogging – much of the time a central strategy to any social media initiative.