CRM

Articles Tagged CRM:

  • Best Practices For A Better Experience For Considered Purchases

    3 Best Practices For A Better Experience For Considered Purchases

    Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional risk. They require time and forethought, and for most consumers, plenty of comparison shopping. 81% of Americans say they rely…

  • TigerLRM: Sales Enablement and Artificial Intelligence Transformation

    How Artificial Intelligence Is Transforming Sales Enablement

    Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

  • Capsule CRM Made Simple

    Capsule: Customer Relationship Management and Sales Pipelines Made Simple

    Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…

  • Snov.io: Cold Email Outreach and CRM

    Snov.io: A Complete Platform For Email Prospecting And Cold Outreach

    There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…

  • CRM and Customer Experience

    Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

    Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…

  • Candyspace CandyStack Composable Technology Stack and Architecture Benefits

    How A Composable Technology Stack Can Turbocharge Enterprise Agility

    We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical.  There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…

  • SugarCRM Case Study

    How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

    The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…

  • Marketing Data Quality and Data-Driven Marketing

    Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

    Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. Tragic irony!  For most marketers, problems like incomplete data, typos, and duplicates are not even recognized as a problem. They’d…

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