CRM
Articles Tagged CRM:
-
Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great…
-
UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one…
-
impact.com: Drive 3X More Revenue With Partnership Automation
Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep…
-
Outsourcing: Build and Scale the Tools You Need Without an Engineering Team
Modern marketing and sales teams are expected to do more than generate leads and close deals. They're also being asked to create seamless digital experiences, including mobile applications, custom landing pages, progressive web applications ( PWA ), pricing calculators, lead…
-
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing ( ABM ) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence ( AI ), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating…
-
Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…
-
Top AI Chatbot Development Companies for Marketing Agencies in 2025
The chatbot landscape has come a long way. Early chatbots were rule-based scripts with hard-coded replies, often leading to frustrating, dead-end interactions. To improve service, many organizations adopted hybrid models: simple bots handled routine questions, while more complex issues were…
-
The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the…
-
The Essential Email Campaigns Every B2C Marketer Must Launch (And How to Get Them Right)
For B2C businesses, email remains one of the most direct and profitable marketing channels. While social media and paid advertising capture attention, email earns trust and drives conversions. To fully capitalize on email’s potential, B2C marketers must move beyond simple…
-
El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility…
