Cta

Articles Tagged cta:

  • E-commerce and RetailConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time

    ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time

    Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant, impactful way. ConversionWax ConversionWax is a no-code personalization platform designed to help marketers create, test, and launch dynamic content experiences…

  • Analytics & TestingLanding Page Mistakes to Avoid

    Landing Page Mistakes That Kill Conversions—And How to Fix Them

    A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…

  • Sales and Marketing TrainingSeasonal or Quarterly Marketing and Sales Platform Checklist

    Seasonal Marketing and Sales Program Maintenance Schedule

    Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…

  • Content MarketingBest Practice Guide for Best Practice Guides

    How to Write a Best Practice Guide For Your Industry

    Yes, this is a best practice guide… about writing a best practice guide. It’s delightfully meta, but for good reason. Best practices is one of those evergreen B2B buzzwords—always trending, perennially helpful, and perpetually chased by professionals who want to know how the experts do it. Whether you’re in SaaS, manufacturing, healthcare, or consulting, customers and prospects alike crave clear,…

  • Analytics & TestingDoes Video Really Boost Landing Page Conversions?

    Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why

    Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…

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