Cta
Articles Tagged cta:
-
Analytics & Testing
How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
-
Content Marketing
Iframe Breaking: How To Stop Unauthorized Iframing Of Your Content
A visitor to my site once informed me when he clicked on one of my links on Twitter; he was brought to my site with a big popup and a malicious code warning. That’s enough to scare the heck out of someone, so I started doing some testing. There was nothing wrong with my site – the problem was the…
-
Social Media & Influencer Marketing
Sniply: Add A Call-To-Action To Every Link You Share
Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible. What is Sniply? Sniply works by using…
-
Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
-
Advertising Technology
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
-
Paid and Organic Search Marketing
Optimizing Your Marketing Videos for Maximum Search Engine Impact
Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…
-
Email Marketing & Automation
16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it’s probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you’re not designing emails for mobile, you’re leaving a lot of engagement and money on the table. Email Authentication: Ensuring your emails are authenticated to the sending domain and IP address…
-
Content Marketing
HelloBar: Increase Conversions With Notification Bars, Modals, Alerts, Sliders, and Page Takeovers
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms have been around for over a decade and I’m always amazed at the website features that aren’t included by default with every platform. A case in point is the opportunity for calls-to-action (CTAs)…
-
Content Marketing
Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…
-
Content Marketing
Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…
