Ctr
Articles Tagged ctr:
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Why CRO Starts Before the Landing Page: Optimizing the Customer Journey to Conversion
Most conversion work gets concentrated on the landing page because it is measurable, testable, and close to the moment of decision. But the landing page is the endpoint of a journey that began earlier, often minutes, days, or weeks before…
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How To Calculate Your Organic Search Potential in 2026
Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has…
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From Clicks to Cash: Why Your Payment Gateway Belongs in the B2B MarTech Stack
Marketing teams spend months fine-tuning campaigns, building nurture sequences, and aligning messaging with sales. Dashboards look healthy: CTR is up, demo requests are growing, lead scores are trending in the right direction. But when finance closes the month, the revenue…
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Zero-Click Searches, AI Overviews, and Personalized SERPs: The End of Traffic Forecasting
For years, marketers and publishers could predict blog post readership with surprising accuracy. The formula was straightforward: keyword search volume multiplied by expected click-through rate (CTR) based on search engine ranking. If you ranked first for a high-volume keyword, traffic…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2025
If you've been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget…
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Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are…
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Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the…