Ctr

Articles Tagged ctr:

  • Advertising Technology
    AdPushup: Boost Publisher Ad Revenue

    AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization

    For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or basic monetization strategies often leads to underwhelming returns. If you’re a publisher who suspects your site could—and should—be earning more,…

  • Paid and Organic Search MarketingZero-Click Search Results: AI Overview Declines and SEO

    Lower Traffic without SERP Position Change: What Does It Mean?

    More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…

  • Paid and Organic Search MarketingSEO is Dead.

    SEO Is Dead: Part 2

    For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded with top rankings. But those days are over. And that’s not a loss—it’s progress. In 2012, I declared that SEO was dead. It was a tongue-in-cheek clickbait article about how…

  • Paid and Organic Search MarketingGenerate AI Meta Descriptions in WordPress for SEO

    Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress

    Meta Descriptions may not have the power they once did with Search Engines, but seeing a dynamic description in the Search Engine rather than your overall blog's description will attract more readers to your site! Read about how to do it manually or with a WordPress plugin I found.

  • Advertising TechnologyBannerflow: Dynamic Creative Optimization (DCO) and Creative Management Platform (CMP)

    Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place

    When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require precision, collaboration, and personalization. Traditional creative workflows can’t keep up with today’s dynamic ad environments, where data changes hourly and performance is evaluated in real-time. Bannerflow That’s where Bannerflow comes…

  • Advertising TechnologyHow Does The Google Ads Auction Work (2023)

    Google Ads Auction System Explained: How It Works and What’s Changed in 2025

    Google Ads continues to be a cornerstone of digital marketing, offering advertisers a sophisticated yet accessible way to reach their target audiences. At the heart of this platform is the auction system—a behind-the-scenes mechanism that determines which ads appear for which searches, where they appear, and how much advertisers pay. While the fundamental principles remain the same, the system has…

  • Analytics & Testing
    Lost Deal Analysis: Leads But No Closes? How to Analyze and Improve Your Close Rates

    Tons of Leads, But No Sales? Here’s How to Fix It

    It’s a frustrating scenario: your marketing efforts are generating leads, traffic is strong, and people are showing interest—but when it comes time to close the deal, the sales just aren’t happening. This challenge is common in both business (B2B) and consumer (B2C) sales, but the reasons behind stalled conversions often differ. B2B buyers typically involve multiple decision-makers, longer sales cycles,…

  • Paid and Organic Search MarketingAdvanced Web Tracker: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies

    Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies

    For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership