For a marketer, paid ads have always been a reliable source of customer acquisition. While the way companies use paid advertising can vary — some use ads for retargeting, some for brand awareness, and some for acquisition itself — every one of us has to get involved in it in some way. And, because of banner blindness/ad blindness, it’s not easy to capture the attention of the users with display ads and then get them
The Anatomy Of Breaking Through In 2020, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to
What is Pay-Per-Click Marketing? Key Statistics Included!
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a
Add Schema Rich Snippet Tagging to Increase Your SERP CTR
Content marketers often spend an inordinate amount of time crafting and publishing articles, white papers, infographics, and other pieces of content online. I often get hired by companies who tell me that they’re concerned because their content strategy is not working. More often, I find that they’ve got fantastic content… but no one can find them online. Their sites and pages are not optimized for search engines nor social media sharing. It’s like building a
The SEO Iceberg: Navigate Hidden Factors Impacting Organic Search
Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strategy of us to drive authority and leads to our clients. We’ve abandoned trying
Marketing Scenario From Hell – Tons Of Leads, But No Sales
Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads, but no sales? What aren’t you doing right, and what can you do