Reading Time: 21 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (Numeric) 2FA – Two-Factor Authentication: is an extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the
What are the Highest CTR Mobile and Desktop Display Ad Sizes?
Reading Time: 3 minutes For a marketer, paid ads have always been a reliable source of customer acquisition. While the way companies use paid advertising can vary — some use ads for retargeting, some for brand awareness, and some for acquisition itself — every one of us has to get involved in it in some way. And, because of banner blindness/ad blindness, it’s not easy to capture the attention of the users with display ads and then get them
The Anatomy Of Breaking Through In 2020, And The Brands That Did It
Reading Time: 3 minutes COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to
What is Pay-Per-Click Marketing? Key Statistics Included!
Reading Time: 2 minutes A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a
The SEO Iceberg: Navigate Hidden Factors Impacting Organic Search
Reading Time: 3 minutes Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strategy of us to drive authority and leads to our clients. We’ve abandoned trying