For a marketer, paid ads have always been a reliable source of customer acquisition. While the way companies use paid advertising can vary — some use ads for retargeting, some for brand awareness, and some for acquisition itself — every one of us has to get involved in it in some way. And, because of banner blindness/ad blindness, it’s not easy to capture the attention of the users with display ads and then get them
The Anatomy Of Breaking Through In 2020, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to
What is Pay-Per-Click Marketing? Key Statistics Included!
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a
The SEO Iceberg: Navigate Hidden Factors Impacting Organic Search
Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strategy of us to drive authority and leads to our clients. We’ve abandoned trying
Marketing Scenario From Hell – Tons Of Leads, But No Sales
Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads, but no sales? What aren’t you doing right, and what can you do
3 Things to Consider with Google Text Ad Changes
Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out across all devices alongside the existing desktop-friendly standard ad format – but only for the time being. Beginning October 26, 2016, advertisers will no longer be able to create or upload standard text ads. Eventually, these ads will fade into the annals of paid search history and disappear from your search results page entirely. Google has granted advertisers
Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates, and business owners churning out mediocre content ad nauseam, with the expected promise of future
How Searchers See And Click on Google’s Search Results
How do searchers see and click on Google’s results in a Search Engine Results Page (SERP)? Interestingly, it hasn’t changed much over the years – as long as it’s just organic results only. However – be sure to read the Mediative whitepaper where they’ve compared different SERP layouts and the results within each. There’s a demonstrable difference when Google has other features included on the SERP like carousels, maps, and knowledge graph information. A top