Martech Zone articles tagged ctr:

  • Content MarketingWhat impact does video have on digital marketing?

    What Impact Does Video Have On Your Digital Marketing?

    Video has become an indispensable tool in the digital marketing arsenal, offering a compelling way for brands to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%,…

  • Ecommerce and RetailShopify AR for Ecommerce - Augmented Reality

    Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank

    Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and addresses the significant challenge many e-commerce stores face in deploying AR solutions. Shopify AR Shopify AR empowers merchants to showcase…

  • Advertising TechnologyThe Cost of Advertising By Channel

    What Does $100,000 in Advertising Buy By Medium?

    The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…

  • Social Media & Influencer MarketingHow to Optimize Your Social Media Posts

    The Ultimate Guide to Optimizing Social Media Posts for Better Business Results

    Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…

  • Advertising TechnologyHow Does The Google Ads Auction Work (2023)

    How Does The Google Ads Auction Work? (Updated for 2023)

    Google Ads operates on an auction system, which takes place every time a user performs a search. To understand how it works, it’s crucial to break down the process into key components: Keywords: Advertisers select keywords they want to bid on. These are brand names, company names, words, or phrases related to their business that they believe users will type…

  • Advertising TechnologyGoogle Adwords: Types of PPC Bidding Strategies

    Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies

    When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio.  Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…

  • Email Marketing & AutomationWhy Your Emails Are Going to Spam and Not the Inbox

    Are Your Emails Making It To The Inbox?

    You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…

  • Content MarketingSlayerAI - Artificial Headline and Subject Line Optimization

    Slayer: Utilize AI To Identify The Words You Need to Win

    On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…

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