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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered . So, paying attention to deliverability rates doesn't mean that your email actually made it to the inbox! An…
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Slayer: Utilize AI To Identify The Words You Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its…
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Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID ( MAID ) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google…
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What Is The Average Click-Through Rate By SERP Rank In 2023?
Search Engine Results Pages ( SERPs ) are the dynamic output of a search engine's query or search term input. In a dynamic shift from traditional pagination, search engines have now adopted an infinite scroll format where users no longer…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition…
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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What Is A Demand-Side Platform (DSP)?
A demand-side platform ( DSP ) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and…
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What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update , is hyper-focused on ranking content that's written for and by people rather than content…