Customer Engagement

Articles Tagged customer engagement:

  • Vida: AI Phone Agent

    Vida: The AI Phone Agent Transforming Customer Interactions

    Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…

  • Sprout Social Media Publishing, Listening, Management, Analytics, Advocacy

    Sprout Social: Increase Engagement In Social Media With This AI-Driven Publishing, Listening, and Advocacy Platform

    Have you ever followed a major corporation online only to be disappointed by the quality of content they’re sharing or their lack of engagement with their audience? For example, it’s a telltale sign to see a company with tens of thousands of employees and just a few shares or likes on its content. It’s evidence that they’re simply not listening…

  • AI and Technology Enablement vs. Cultural Disablement

    Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver

    Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…

  • Delivra: Elevate Your Email & SMS Marketing with Powerful Automation

    Delivra: Elevate Your Email & SMS Marketing with Powerful Automation

    Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…

  • Customer-Centric Website Elements

    7 Ways to Guarantee a Customer Centric Website

    I was recently reviewing some corporate CPG / FMCG websites, and what a shock I got! These organisations have the consumer in their actual name, so they should be the most consumer-centric, right? Well, yes, of course! Yet few of them appear to consider the consumer’s perspective when creating their websites. Even fewer are sufficiently delighted to make me want…

  • Top Marketing Automation Challenges

    The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them

    There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Table of…

  • Zoho SalesIQ: Smart Live Chat and Sales Analytics

    Zoho SalesIQ: Convert More Visitors with Smart Live Chat & Analytics

    Every business faces the challenge of converting website visitors into customers. Whether you’re in sales, marketing, or support, engaging visitors at the right moment can make all the difference. Delayed responses or generic interactions can lead to lost opportunities. That’s where a powerful customer engagement platform can bridge the gap—ensuring real-time, personalized interactions that drive conversions and customer satisfaction. Zoho…

  • Text Message (SMS) Opt-In Strategies for 2025

    Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025

    SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing, and 70% increased their SMS budgets. However, success in this channel begins with a crucial first step: getting customers to…

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