Customer Engagement
Articles Tagged customer engagement:
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Sales Enablement, Automation, and Performance
Zoho SalesIQ: Convert More Visitors with Smart Live Chat & Analytics
Every business faces the challenge of converting website visitors into customers. Whether you’re in sales, marketing, or support, engaging visitors at the right moment can make all the difference. Delayed responses or generic interactions can lead to lost opportunities. That’s where a powerful customer engagement platform can bridge the gap—ensuring real-time, personalized interactions that drive conversions and customer satisfaction. Zoho…
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Martech Zone Apps
App: Analyze If Your Content Is Tuned In To Your Customers?
Years ago, I built a tool that took a company’s feed and analyzed it to see whether it was speaking to the company or focused on how it served its customers. I called it the Tuned In Calculator since it was inspired by the book Tuned In. Understanding how your content communicates with your audience is critical. Companies often struggle…
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E-commerce and Retail
How to Plan and Execute a High-Converting Valentine’s Day Campaign
Valentine’s Day has evolved far beyond a celebration exclusive to couples. Today, it presents one of the most lucrative opportunities for businesses and marketers to engage consumers, build brand loyalty, and drive revenue. With billions spent annually, Valentine’s Day ranks among email marketers’ most important seasonal events, and those who prepare well in advance are most likely to capitalize on…
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Artificial Intelligence
Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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Artificial Intelligence
How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025
Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or the customer ratings, which is easy to do—after all, for so many online retailers, the customer rating info appears above…