Content Marketing, Ecommerce and Retail, Marketing Infographics, Sales Enablement, , Technology

Why Your Company Should Be Implementing Live Chat

We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining an issue over the phone can be quite frustrating. By the time the customer representative answers, the customer is already

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Ecommerce and Retail, Retail

How Retailers Can Prevent Losses From Showrooming

Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail experience. In fact, more than 90 percent of shoppers use smartphones while shopping. The rise of mobile devices has led to the emergence of showrooming, which is when a shopper looks at a product in a physical

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AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

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Content Marketing, Podcasting, Publishing, , Video Marketing

If Your Content Team Just Did This, You’d Be Winning

There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to win. Marketers want to spend more on content marketing, but they’re still struggling with producing engaging content (60%) and measuring

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Content Marketing, Ecommerce and Retail, , , Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, Snapchat Marketing, , ,

Validate Your Social Media Strategy Against this 8-Point Checklist

Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and there, you may be disappointed. Social media may be a playground for your customers, but not for your company. For

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