Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores

The best way for brands to offer attractive deals to consumers is cutting out the intermediaries. The less are the go-betweens, the less is the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the internet. With 2.53 billion smartphones users and millions of personal computers, and 12-24 million eCommerce stores, shoppers no longer depend on physical retail stores for shopping. In fact, the digital

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human

Why Your Company Should Be Implementing Live Chat

We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining