Customer Journey
Articles Tagged customer journey:
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The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing , over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a…
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5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space,…
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Woopra: Data-Driven Customer Journey Analytics
Businesses face a formidable challenge: understanding their customers' journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers' intricate journeys while interacting with products,…
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What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle…
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Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business's financial health. Understanding the return on investment ( ROI ) of their digital transformation ( DX ) initiatives is at the core of most conversations. As business owners and trusted…
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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you're in the leadgen business, you'd…
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The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers ( HCPs ) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology…
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The Foundations Of An Effective Local Marketing Strategy
We're working with a SaaS provider that builds auto dealer websites . As they're speaking to prospective dealerships, we have been analyzing their prospects' online marketing presence to help them understand the gaps in their digital marketing strategy and how switching…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We're helping two clients optimize their platforms for search engine optimization ( SEO ). Each platform serves a different location and industry, and the audits we've delivered to prioritize development are substantially different. There's often pushback on the priorities from…
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The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can…