Customer Journey
Articles Tagged customer journey:
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The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers ( HCPs ) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology…
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The Foundations Of An Effective Local Marketing Strategy
We're working with a SaaS provider that builds auto dealer websites . As they're speaking to prospective dealerships, we have been analyzing their prospects' online marketing presence to help them understand the gaps in their digital marketing strategy and how switching…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We're helping two clients optimize their platforms for search engine optimization ( SEO ). Each platform serves a different location and industry, and the audits we've delivered to prioritize development are substantially different. There's often pushback on the priorities from…
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The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can…
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4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party ( 0P ) data, for example,…
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The 3 Reports Every B2B CMO Needs to Survive and Thrive
Every marketing dollar counts. For B2B marketers, the focus is ensuring that every investment is closely aligned with revenue generation. Marketing leaders must prioritize strategies and programs that align with evolving buyer expectations while working closely with sales to achieve…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition…
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Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management ( CRM ), recognized for its AI -led orchestration, comprehensive customer insights, and multi-channel approach. https://youtu.be/n5t0JKdIyok The company is celebrated for its ability to personalize customer journeys at…
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What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don't solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized,…
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Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer . For a consumer , it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For...
