5 Ways to Strengthen Process without Compromising Creativity

Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We can’t then turn around and expect our creatives to be highly structured, process-oriented rule followers

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of

Aprimo and ADAM: Digital Asset Management for the Customer Journey

Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the added benefits of Aprimo’s open and flexible integration framework in the cloud. Convergence of Marketing

Coordinating Global Marketing for One Brand in 23 Countries

As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences. So how do you

CELUM Advances Digital Asset Management

We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well as sales effectiveness. While many other DAM system are essentially a glorified file system that does not really improve processes, CELUM

How to Effectively Use Visual Storytelling for Your Brand in 2015

While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across social networks. Marketers are taken visual marketing a step further by developing and honing the concept of visual storytelling where we are using imagery to tell a story. Why Does Visual Storytelling Work? Science tells