Email Marketing
Articles Tagged Email Marketing:
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Artificial Intelligence
Lavender: AI-Powered Email Coach to Humanize Your Sales and Email Marketing
With more than 347 billion emails sent each day, it’s clear that email has remained a business communication staple. The trouble is most emails are ineffective. When brands send the same exact message to hundreds of contacts, this problem is only amplified. Just look at cold sales emails—a 5% reply rate would make most teams elated. To stand out in…
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Email Marketing & Automation
The History of Email and Email Design
years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated a user and a destination by the @ symbol. The first email…
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Public Relations
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
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Email Marketing & Automation
HighLevel: The Ultimate All-In-One Platform for Marketing, Sales, and CRM (Available for White-Labeling by Agencies)
HighLevel is a cloud-based platform that offers a variety of marketing, sales, and customer relationship management (CRM) tools. The platform is designed to help businesses centralize their sales and marketing workflows, manage and scale their operations efficiently, and improve their overall business performance. Some of the benefits of using HighLevel include: Simplified Lead Management: Easily capture leads from multiple sources…
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Email Marketing & Automation
Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…
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Email Marketing & Automation
5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…
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Email Marketing & Automation
16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it’s probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you’re not designing emails for mobile, you’re leaving a lot of engagement and money on the table. Email Authentication: Ensuring your emails are authenticated to the sending domain and IP address…
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Email Marketing & Automation
A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good…
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Content Marketing
HelloBar: Increase Conversions With Notification Bars, Modals, Alerts, Sliders, and Page Takeovers
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms have been around for over a decade and I’m always amazed at the website features that aren’t included by default with every platform. A case in point is the opportunity for calls-to-action (CTAs)…
