Esp
Articles Tagged esp:
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AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I'll explain why, but first, I'd like to give some background on my career. You…
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How Does Email Work? Headers, Routing, and Technology
An email's journey from the sender or their email service provider ( ESP ) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient's inbox,…
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Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers ( ESPs ) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a…
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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered . So, paying attention to deliverability rates doesn't mean that your email actually made it to the inbox! An…
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iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider ( ESP ) for small businesses, offering many features to simplify their email marketing efforts and drive results.…
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Your Ultimate and Complete Email Send Checklist!
It never fails... about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images . Or…
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Email Monetization: 10 Ways That Publishers Monetize Their Newsletters
Every Monday, we send a newsletter of the articles published in the last week at Martech Zone. It's growing in popularity. Since launching it over a month ago, we are nearing 5,000 subscribers. While we've automated the newsletter using Mailchimp…
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Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your…
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Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences
While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition…