Articles Tagged Facebook:
-
Email Marketing vs. Social Media Marketing: Understanding the Real Differences in Value, Reach, and Long-Term ROI
Marketers rarely put email and social media side by side in a meaningful way. One is often viewed as a traditional workhorse and the other as a dynamic, fast-moving arena where brands hustle for visibility. Yet when you examine how…
-
10 Keys to Maximizing Local Reach with Facebook Marketing in 2025
Facebook remains one of the most powerful tools for reaching local audiences—but the game has changed. Once a playground for organic growth, the platform is now largely pay-to-play. Even if you’ve built an engaged following, the algorithm heavily favors paid…
-
From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
-
Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams…
-
Cross-Platform Development Frameworks: Optimizing Mobile App Performance
The development of mobile apps has come a long way, and companies are now trying to find ways to develop apps that run smoothly on various platforms. Cross-platform frameworks enable developers to produce applications that run on iOS , Android…
-
Hardening Facebook: A Guide to Avoid Account Theft, Hacks, and Suspension
Facebook remains one of the most powerful platforms for corporate marketing—but with great power comes a gaping vulnerability: its deeply flawed security architecture for business accounts. Every day, businesses across the globe are hacked, hijacked, or suspended—often because Meta’s platform…
-
How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth ( WOM ). These tactics are still valid…
-
Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate,…
-
Icon Fonts: The Best Libraries for Scalable, Cross-Platform Design
Icon style fonts and modern icon libraries are an essential part of every designer and developer’s toolkit. These collections provide vector-based icons—meaning they can be scaled to any size without loss of quality, ensuring crisp visuals on every screen from…
-
Building High-Value Pipelines: How High-Ticket Ecommerce Merchants Win with Personalized Retargeting
High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they're…