Gdpr
Articles Tagged gdpr:
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell,…
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Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B,…
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Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees
As with any business, we have some great attorneys that we can contact regarding legal advice. It's not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can…
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5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today's digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in…
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Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs
Email marketing is a blood sport. In the last 20 years, the only thing that's changed with email is that good email senders continue to get punished more and more by email service providers . While ISPs and ESPs could…
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What Is SMS Marketing? Terms, Definitions, Statistics… And The Future
Did you know that the first text message ever sent was Merry Christmas ? That's right... twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was…
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How Do Companies Benefit From Internal Social Platforms?
There's a growing movement to bring the advantages of social networks to corporations. I recently researched this topic during a social networking session with the IABC , and the findings are worth exploring further. Business Cases for Internal Social Platforms…
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Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection ( MPP ), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP…
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Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of…
