Gdpr
Articles Tagged gdpr:
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15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses
Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy,…
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Vocus.io: Easily Deploy and Automate Personalized Email Outreach Campaigns With Gmail and Your CRM
Effective email outreach is crucial for building relationships, generating leads, and driving sales. However, managing personalized email campaigns, tracking their performance, and following up with leads can be time-consuming and challenging. Vocus.io Vocus.io is a powerful email outreach platform that…
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The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you've likely heard the terms Customer Relationship Management ( CRM ) and Customer Data Platform ( CDP ) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about…
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The Evolution of Data-Driven Marketing
Data-driven marketing is a strategic approach that leverages customer information and data analytics to optimize marketing efforts, personalize customer experiences, and drive business growth. Its effectiveness lies in the fact that people with similar characteristics, interests, and behaviors tend to…
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pdfFiller: The Ultimate AI-Powered PDF Editor for Streamlining Your Document Workflows
Yesterday, I had the pleasure of meeting with a leading commercial real estate company in the region. He's a long-time friend and a great networker, so we try to meet every few months. He asked me to meet with his…
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Mastering Cookie Settings in a Multi-Domain WordPress Setup
Properly configuring cookie settings is crucial for ensuring smooth functionality, security, and privacy compliance when running a WordPress website across multiple domains. In this article, we'll explore why cookie settings are important in a multi-domain setup and how you can…
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Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment ( ROI ), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s…
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Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site
Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how…
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What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment ( ROI ). What is Performance Marketing? How is Performance Marketing Different? Performance Marketing Channels and Formats...
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A Manifesto for Responsible Marketing in the Age of AI and Automation
Artificial intelligence ( AI ), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the…
