Articles Tagged google:
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you're not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly .…
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How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max ( PMax ) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels,…
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4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization ( SEO ) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We've learned a lot about SEO through the process of building our affiliate platform…
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Three Reasons To Think About SEO In Terms of Topics, Not Keywords
In search engine optimization ( SEO ), it's common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and …
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Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO
Back in 2012, I had written that SEO was dead . I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop…
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Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans
With the rise of ChatGPT and other AI writing tools , we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a…
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Zoomer Marketing: Why Smart Brands Are Targeting Generation Z
Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into…
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Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker
As someone who works to assist our clients with their search engine optimization ( SEO ) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I've experimented with and purchased…
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What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update , is hyper-focused on ranking content that's written for and by people rather than content…