Google

Articles Tagged google:

  • Google Ranking Factors for Organic Search - On-page and Off-page

    What Are The Top Organic Ranking Factors For Google in 2023?

    Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…

  • Shopify Product Feed for Google Merchant Center and Google Shopping

    A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success

    The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping… but it extends beyond that microsite. A comprehensive feed that’s integrated into Google Merchant Center uses the feed to format…

  • AI generated content versus subject matter expert (SME) content

    Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs

    If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…

  • Digital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • What is SMS Marketing? Terms, Definitions, Statistics, and Future

    What Is SMS Marketing? Terms, Definitions, Statistics… And The Future

    Did you know that the first text message ever sent was Merry Christmas? That’s right… twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was the maximum length of a message that could be transmitted over the network using the Global System for Mobile Communications (GSM)…

  • hCaptcha - Alternative To Google ReCAPTCHA CAPTCHA

    hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA

    If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…

  • SurveySparrow: Omnichannel Experience Management Platform

    SurveySparrow: Your All-In-One Omnichannel Experience Management Platform

    There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…

  • How to improve on-page SEO

    How to Optimize Your On-Page SEO for Periods of High Customer Activity

    Whether you’re gearing up for Christmas or preparing for any other seasonal boost for sales, your website must be ready to experience greater traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more critical.  Although it’s crucial to note that SEO should never be regarded as a short-term focus for…

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