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Articles Tagged google:

  • Social Media & Influencer MarketingLegal Marketing and Social Media

    The Role of Social Proof in Legal Marketing

    The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of money can replace the value of…

  • Content MarketingHow To Build a Custom Feed In Your Site For Your Externally Hosted Podcast

    WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast

    How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.

  • Advertising TechnologyPixelMe: Amazon Advertising Boost Rankings

    PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers

    Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase conversions. The key to success often lies in leveraging external traffic sources but managing off-Amazon advertising campaigns can be complex,…

  • Paid and Organic Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2024

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Content MarketingWebsite Content Marketing vs Social Media Marketing

    The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms

    As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…

  • Artificial IntelligenceGuru: Connect Generative AI to Your Enterprise Internal Knowledge Sources

    Guru: Where Generative AI Meets Your Organization’s Collective Knowledge

    As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those…

  • Customer Data PlatformsCookieless Data Insights

    Four Essential Insights to Prepare for the Cookieless World

    Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to eliminate third-party cookies by 2025. Pushed out by privacy regulations like GDPR and CCPA, these web trackers hold extensive information that qualifies as personal data, requiring compliance. This change will…

  • Marketing InfographicsWhat is Digital Marketing? An Infographic

    What is Digital Marketing? A 2024 Overview

    Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…

  • Analytics & TestingGoogle Analytics Mobile App: Insights for Marketers

    Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move

    The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile app delivers powerful, real-time insights and notification capabilities that make it a critical part of any analytics toolkit—especially when you’re…

  • Event MarketingWebinar Promotion Timeline and Tips

    Timeline and Tips For Successfully Planning and Promoting Your Next Webinar

    Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live Q&A sessions and polls enable real-time interaction with the audience. Lead Generation: Registration processes capture valuable prospect information. Thought leadership:…

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