Articles Tagged google:
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Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party ( 3P ) tracking cookies on its Chrome browser . Instead, according to the UK’s competition regulator (the CMA ), users will be presented with a choice between keeping their…
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google's advanced search capabilities allow for more precise and targeted results. This article will…
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Creating an Effective B2B Video: A Guide for Thought Leaders
As we work on our GTM strategy, we've identified that incorporating videos with our company's thought leaders is a perfect medium. We can explain very technical topics while simultaneously establishing our leaders as thought leaders and building awareness for our…
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10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create,…
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The Truth About SEO: Debunking Myths and Embracing Optimization in 2024
Search Engine Optimization ( SEO ) is a critical component of digital marketing, yet it's often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let's explore the realities of SEO and why optimization is…
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The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend…
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WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast
Podcasts have exploded in growth and continue to be the go-to medium for many people—some of them are your target audience. Podcast hosting is highly encouraged because its infrastructure delivers these large audio files much more efficiently than the average…
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PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers
Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase…
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The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I've closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let's dive into some key aspects of this…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI -driven predictions platform, I can't even begin to share how much documentation we've accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge…
