Google Display & Video 360
Articles Tagged Google Display & Video 360:
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Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday shopping, and 43% said they plan to shop more this year than…
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Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
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Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders
For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as…
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ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…
