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8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal…
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Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to…
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LinkTiger: The Costly Impact of Broken Links And How To Be Alerted Of Them
A well-functioning website is crucial for any business or organization. A seamless user experience is key to attracting and retaining visitors, and a critical part of that experience is ensuring that all links on your site work as intended. Broken…
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Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless…
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How to Populate Hidden Form Fields via UTM Parameters for Real-Time Attribution
Data is only as valuable as its clarity. A common mistake many businesses make is trying to reverse engineer their analytics weeks after a lead is captured. By then, the trail has often gone cold, and you're left guessing which…
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Figma: Design, Prototype, and Collaborate Across Enterprise
In the last few months, I've been helping to develop and integrate a highly customized WordPress instance for a client. It's quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme,…
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WordPress: How to List Child Pages Using A Shortcode
We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To achieve this, we often want to create a master page that includes a…
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Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs , and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday,…
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Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes
SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish,…
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Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience ( UX ) issues that required a lot of workarounds and hacks…
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WordPress: Build a Modal To Dynamically Populate From A Custom Post Type Using Ajax
One of the major projects that I've worked on in the last year is building out an acronym library using a custom post type (CPT) on Martech Zone. I've defined over 1,000 marketing, sales, and technology-related acronyms on the site!…
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What is a Wiki?
A wiki is a collaborative platform or website that allows users to create, edit, and organize content collectively. The term wiki comes from the Hawaiian word wiki-wiki , which means fast or quick . This name was chosen to emphasize…
