IAB
Articles Tagged IAB:
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Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to…
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4 Strategies to Mitigate the Risk of Rampant Click Fraud
Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore . That's also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising…
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Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It's not all bad news... even a video…