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  • Analytics & TestingMeasuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction

    Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction

    Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…

  • Marketing InfographicsLove and Marriage: 10 Types of Clients Your Agency Should Break Up With

    Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With

    In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to last forever. Some of them are downright toxic. You’re not alone if you’ve ever found yourself questioning your career choices…

  • Advertising TechnologyHow Does The Google Ads Auction Work (2023)

    Google Ads Auction System Explained: How It Works and What’s Changed in 2025

    Google Ads continues to be a cornerstone of digital marketing, offering advertisers a sophisticated yet accessible way to reach their target audiences. At the heart of this platform is the auction system—a behind-the-scenes mechanism that determines which ads appear for which searches, where they appear, and how much advertisers pay. While the fundamental principles remain the same, the system has…

  • Advertising TechnologyPsychology of Advertising

    Understanding the Psychology of Advertising

    Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…

  • Content MarketingVisual Storytelling Infographic

    Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts

    Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…

  • E-commerce and RetailHow Technology Has Changed the Retail Customer Journey

    How Retail Customer Journeys Have Changed With Technology

    Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…

  • Social Media & Influencer MarketingSocial Media Marketing Checklist for Daily, Weekly, and Monthly Tasks

    The Social Media Marketer’s Daily, Weekly, and Monthly Task List

    Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine creative content creation, strategic thinking, and data analysis to build and maintain a brand’s online presence. In smaller organizations, a…

  • Paid and Organic Search MarketingLink-Building Strategies That Work

    Underrated Link Building Tactics That Still Pack a Punch in 2024

    A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won’t do much good if your site is buried in search results. That’s where link building comes in. Table of ContentsWhat is Link Building?Anatomy of a LinkBacklink Quality FactorsRelevanceAuthorityTrustworthinessAnchor TextLink PlacementLink AttributesLink VelocityAvoid Link Schemes and Buying LinksBest…

  • Social Media & Influencer MarketingFacebook Hotel Marketing Strategies

    6 Strategies that Hotels Are Using to Leverage Facebook Marketing

    The hospitality industry thrives on visibility, reputation, and connection—three areas where Facebook continues to offer unmatched value. While some marketers believe platforms like TikTok or Instagram have eclipsed Facebook, it remains a powerhouse, particularly for hotels looking to engage travelers before, during, and after their stay. But succeeding on Facebook today requires more than just a well-maintained page. With declining…

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