Infographic
Articles Tagged infographic:
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Content Marketing
YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…
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Content Marketing
Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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Analytics & Testing
How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
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Content Marketing
Online Infographic Makers and Platforms
For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…
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E-commerce and Retail
Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know
Father’s Day is a personal and emotional holiday for many, myself included. Since losing my dad a few years ago, I still catch myself in moments of nostalgia, wandering through the aisles at Lowe’s, eyeing a tool or gadget I would’ve grabbed for him without a second thought. If you’re lucky enough to have your dad still around, take a…
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Content Marketing
The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions
A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…
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Content Marketing
10 Types of YouTube Videos That Will Help Grow Your Small Business
There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All…
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Paid and Organic Search Marketing
What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…
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Artificial Intelligence
How Long Should Your Blog Posts Be For Maximum SEO Impact (For Now…)?
Writing blog posts is a great way to attract new visitors to your website, boost your search engine ranking, and establish your company as an industry thought leader. But how long should your blog posts be for maximum SEO impact? In this blog post, we’ll explore the ideal length for a blog post, the factors that affect the length of…
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Content Marketing
Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…
