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  • Advertising TechnologyMaximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation

    Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation

    Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting at top speed according to dozens of known and unknown metrics. This makes them marvels of modern technology and explains why they are some of the most profitable companies in…

  • Content MarketingInsurance and Social Media

    How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention

    In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…

  • Social Media & Influencer MarketingSocial Media Image Sizes and Dimensions

    Social Media Image Dimension Guide for 2025

    It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even the amount of text displayed within the image. I would caution against uploading oversized images to social media sites. Each…

  • Social Media & Influencer MarketingPubler: Social Media Marketing Platform

    Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform

    Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…

  • Artificial IntelligenceAI in Marketing: Examples and Impact

    AI in Marketing: Examples and Impact

    Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…

  • Social Media & Influencer MarketingHow Marketers Can Weather a Possible TikTok Ban

    How Marketers Can Weather a Possible TikTok Ban

    For marketers, these past weeks have been a nail-biting rollercoaster ride as the deadline came and went for the potential ban of TikTok in the U.S. For now, with the new presidential administration in its corner, the Chinese-owned social media platform continues to operate normally following a brief 12-hour shutdown. However, that could change in a few months should the…

  • Social Media & Influencer MarketingThe De-Evolution of Social Media: From Utopian Promise to Digital Dystopia

    The De-Evolution of Social Media: From Utopian Promise to Digital Dystopia

    In the early days of social media, I was captivated by its potential—a direct channel where brands, governments, experts, and individuals could communicate and educate without traditional media filters. It promised a democratized flow of information, unprecedentedly connecting creators and audiences. While social media remains a valuable tool for networking and information discovery, the landscape has become increasingly challenging due…

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