Integrated Marketing
Articles Tagged integrated marketing:
- Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
- Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
- Analytics & Testing
What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…
- Advertising Technology
How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…
