Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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Deliverability,

The Stupid Way I Increased Our Inbox Placement Rate by 15%

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the ISP. I love analogies, so let’s think about this. I’m Doug, the business that builds amazing sports cars – my

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Customer Relationship Management,

Is Email Dead?

When I read the recent story about an IT group in the UK that banned email, I had to stop and think about my own activity on a daily basis and how much email robs me of a productive day. I posed the question to our readers via a Zoomerang poll and very few thought that email would die any time soon. The problem, in my opinion, isn’t email. When email is utilized effectively, it’s incredibly efficient. Having a written, concise, communication that clarifies goals and processes makes it easy for people to act on

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The Dirty Secret of Email Marketing and Internet Service Providers

There’s a dirty secret in the Email Industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing our Inbox. SPAM HAS NOTHING TO DO WITH PERMISSION That’s right. You heard it right here. I’ll repeat it… SPAM HAS NOTHING TO DO WITH PERMISSION One more time… SPAM HAS NOTHING TO DO WITH PERMISSION But Doug… what are you saying? That’s terrible! That defies what the entire industry tells us. It defies what ISPs

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