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  • Public RelationsDoctors Social Media

    How Doctors Are Utilizing Social Media To Expand Their Online Reputation

    Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…

  • Social Media MarketingLeadDelta: Manage, Filter, Tag, and Export LinkedIn Connections

    LeadDelta: How to Organize and Manage Your LinkedIn Connections

    The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn search results, and increasing profile views. However, It’s easy to get overwhelmed by your network and forget why you added…

  • Social Media MarketingFuture of B2B Influencer Marketing

    B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?

    As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…

  • Social Media MarketingLater: Visual Social Media Publishing and Link In Bio Tool

    Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses

    As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…

  • Sales EnablementLinkedCamp LinkedIn Sales Automation for B2B Prospecting

    LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn

    If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners.…

  • Content MarketingWordPress Plugin to Share Content To LinkedIn Company Page

    WordPress: How To Automatically Share Your Content On A LinkedIn Company Page

    As a consulting firm that is trying to reach prospective business clients, LinkedIn is a critical social media platform for our organization. That said, we don’t have the marketing resources to manage a LinkedIn program for networking, commenting, managing groups, or promoting content on a daily basis. With that in mind, my goal is to simply take information like this…

  • Analytics & TestingWhatagraph Multi-Channel Agency Reporting Platform

    Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams

    While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……

  • Social Media MarketingHow Important Is Your LinkedIn Profile Photo?

    How Important Is Your LinkedIn Profile Photo?

    Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera had you position your head to a target, then the lighting automatically adjusted, and boom… the photos were taken. I felt like a dang supermodel they came out…

  • CRM and Data PlatformsSalesflare: CRM For Small Sales Teams Selling B2B

    Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B

    If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology.…