- Marketing & Sales Videos
Reply: Automate Your Sales Engagement With LinkedIn Email Search and Outreach
No one would argue that LinkedIn is the most complete business-based social networking platform. I haven’t looked at an attached resume for a candidate nor updated my resume in a decade since using LinkedIn. LinkedIn allows me to see everything a resume does, and I can also research the candidate’s network and see who they worked with and for –…
- Sales Enablement
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
- Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
- Sales and Marketing Training
Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools and utilizing AI-generated (GenAI) content at scale, the customer experience is becoming overwhelming and impersonal. The combination of these factors…
- Sales and Marketing Training
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…
- Artificial Intelligence
Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach
As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen, a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies to the next level. In this article, we’ll delve into the advancements in AI that make Bardeen possible, its remarkable features,…
- Social Media & Influencer Marketing
A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)
Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…
- Content Marketing
Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…
- Social Media & Influencer Marketing
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
- Sales Enablement
CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn
The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET, an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing agencies approach lead acquisition. Traditional manual LinkedIn lead generation demands extensive time and effort, leaving sales professionals and agencies stretched thin.…
