Local SEO
Local SEO, or local search engine optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These are searches performed on Google and other search engines by users looking for products, services, or businesses near them. Whether it’s coffee shop near me or plumber in [your city], these local marketing strategies ensure your business shows up when and where it matters most.
Unlike broader SEO strategies that target national or global rankings, local SEO focuses on visibility within a specific geographic area. This involves optimizing your Google Business Profile, building local citations, gathering reviews, and ensuring your website contains accurate location-based information. Local SEO can be a crucial driver of foot traffic, phone calls, and online leads for brick-and-mortar businesses and service providers alike.
Looking to sharpen your local SEO strategy? Explore the latest articles below for actionable tips, expert insights, and updates on what’s working now in local search.
Articles Tagged Local SEO:
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile (GBP). While your business name, address, phone number, and hours are obvious details, your category quietly drives how and when your profile appears in Google Search and Maps. Choose wisely, and you’ll attract the right customers. Choose poorly,…
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The Ultimate 2025 WordPress SEO Checklist: A Step-by-Step Blueprint for Rankings, Speed, and Search Visibility
If you want your WordPress site to rank well in search engines, load quickly for users, and outperform the competition, it takes more than just writing great content. If you’re a long-time reader, you know that this site went through a series of significant updates and upgrades recently, with the most recent move migrating to FlyWP, providing a huge boost…
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Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers
When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget. If you’ve ever wished for a single solution to handle the entire SEO lifecycle—without monthly restrictions or cloud pricing traps—you’re…
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App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Online reviews have become a powerful…
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The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the story — what separates savvy marketers from the rest is how they use those events to generate and convert leads.…
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Voice Search in 2025: Revolutionizing Digital Engagement for Businesses
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence (AI) and natural language processing (NLP), voice search is now integrated across mobile devices, smart speakers, in-car systems, and desktops. Optimizing for voice search is essential for businesses and marketers to…
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30 Strategies To Promote and Grow the Reach of Your Company Blog
A company blog is a powerful platform for thought leadership, customer education, and lead generation, but consistent promotion is essential to unlocking its full value. It’s hard to believe it’s been almost 20 years since I wrote Corporate Blogging for Dummies… but you’d be surprised at how little has changed when it comes to growing the reach of your company…
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Zutrix: Unlock SEO Wins with AI, Alerts, and Whitelabel Reports
Driving traffic to your website isn’t just about ranking high for a few keywords—it’s about consistently managing technical health, identifying trends, tracking performance, and adapting fast. For individual marketers and large SEO teams alike, the challenge is finding a tool that can do it all without requiring 10 different subscriptions and endless manual oversight. Zutrix Zutrix is a comprehensive SEO…
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ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
