Machine Learning
Articles Tagged machine learning:
- Advertising Technology
SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…
- E-commerce and Retail
Amplero: A Smarter Way to Reduce Customer Churn
When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.…
- Paid and Organic Search Marketing
Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that surpass spreadsheets and guesswork. Acquisio Acquisio answers this need with a powerful, AI-powered SEM platform designed to streamline paid search…
- Analytics & Testing
Marketers and Machine Learning: Faster, Smarter, More Effective
For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to…
