Machine Learning

Articles Tagged machine learning:

  • Artificial IntelligenceWhat is AI? Artificial Intelligence Explained

    What is Artificial Intelligence? A Comprehensive Guide for Business Professionals

    One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…

  • Artificial IntelligenceWhat is Google Vertex AI?

    Google Vertex AI: Your AI Powerhouse for Every Business Need

    In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…

  • Artificial IntelligenceAI and Customer Experience Lessons Learned

    How AI Can Improve The Customer Experience: 5 Lessons Learned

    Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…

  • E-commerce and RetailUnified Commerce and Capturing Market Potential

    Seizing Market Potential Through Unified Commerce

    In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…

  • Artificial IntelligenceKRATEO.AI - Anonymous Visitors and Generative AI Insight Platform

    KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!

    Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…

  • Artificial IntelligenceHerd Mentality in Marketing with AI

    Herd Mentality in Marketing: Pros, Cons, and the Role of AI

    In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…

  • Artificial IntelligenceWill Generative AI replace APIs and SaaS in the future?

    The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?

    Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using machine learning (ML) algorithms, particularly deep learning models, to generate new data instances similar to existing data. Generative AI is…

  • Artificial IntelligenceEvolution of Chatbots: How to Implement a Chatbot Strategy

    How to Implement Your Chatbot Strategy

    Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership