Marcom

Martech Zone articles tagged marcom:

  • Analytics & Testing
    dimensional sphere

    Marcom Valuation: An Alternative to A/B Testing

    So we always wanna know how marcom (marketing communications) is performing, both as a vehicle and for an individual campaign. In evaluating marcom it is common to employ simple A/B testing. This is a technique wherein random sampling populates two cells for campaign treatment. One cell gets the test and the other cell will not. Then response rate or net…

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