Marketing Automation
Articles Tagged marketing automation:
- Artificial Intelligence
Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence (AI) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be crucial differentiators for marketing organizations heading into 2025. Widespread Adoption, Limited Mastery Nearly all marketing departments (96%) now use AI in at…
- Sales and Marketing Training
LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive and drive data-informed decisions. SQL’s true power lies in its near-universal adoption across modern data platforms and marketing tools. You’ll find…
- E-commerce and Retail
Rewardful: All-In-One Affiliate Marketing Management for SaaS Providers
Affiliate programs are very effective marketing strategies in which businesses incentivize individuals or other businesses (affiliates) to promote their products or services in exchange for a commission on successful referrals. This performance-based model is particularly effective in the SaaS industry, where recurring revenue and customer lifetime value are paramount. Affiliate marketing is responsible for 16% of all internet orders in the United…