Marketing Automation
Articles Tagged marketing automation:
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Social Media & Influencer Marketing
The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
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Sales and Marketing Training
Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great marketing leader is a great marketing leader — full stop. They fail to account for the business’s current stage. A…
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Analytics & Testing
UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one solution that helps businesses work smarter without adding complexity. UpRipple UpRipple is a small business CRM and marketing automation platform…
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Event Marketing
Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or brand managers seeking to demonstrate innovation, 3D printing offers a tangible and customizable solution. Why 3D Printing Is a Game-Changer…
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Sales and Marketing Training
Outsourcing: Build and Scale the Tools You Need Without an Engineering Team
Modern marketing and sales teams are expected to do more than generate leads and close deals. They’re also being asked to create seamless digital experiences, including mobile applications, custom landing pages, progressive web applications (PWA), pricing calculators, lead routing workflows, sales dashboards, client portals, CRM integrations, and more. The problem? Most of these initiatives require technical skills that lie outside…
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Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
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Content Marketing
The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining customers. As AI-driven tools accelerate demand for high-quality inputs, content isn’t just king—it’s the fuel that powers intelligent systems across every channel. Below,…
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Artificial Intelligence
AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Sales Enablement, Automation, and Performance
Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…
