Marketing Automation
Articles Tagged marketing automation:
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AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…