Marketing Automation
Articles Tagged marketing automation:
-
Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting at top speed according to dozens of known and unknown metrics. This makes them marvels of modern technology and explains why they are some of the most profitable companies in…
-
Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet significant differences in how core concepts are implemented and understood. For businesses evaluating tools or working across teams, clarity in these…
-
Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ, and what it takes to implement…
-
CELUM: Power Your Brand with Seamless Product Content Collaboration
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed. High-performing marketing and communications teams at large organizations have solved this by turning to a centralized content supply chain solution. They…
-
The Four Universal Truths of Marketing: Based on First Principles
First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…
-
30 Strategies To Promote and Grow the Reach of Your Company Blog
A company blog is a powerful platform for thought leadership, customer education, and lead generation, but consistent promotion is essential to unlocking its full value. It’s hard to believe it’s been almost 20 years since I wrote Corporate Blogging for Dummies… but you’d be surprised at how little has changed when it comes to growing the reach of your company…
-
The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
-
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on the most promising prospects. In this article, we’ll explore the step-by-step process for gathering and validating B2B leads to maximize your…
-
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
-
How AI Image Upscaling Enhances Visual Content for Marketing and Sales
It’s a crowded digital world where visuals are doing most of the talking. If you’re running ads, launching a landing page, or sending out an email campaign, the quality of your images can make or break the first impression. While marketers have long relied on catchy headlines and clever targeting, visuals remain the first thing people notice. That’s why more…
