Marketing Strategy
Articles Tagged marketing strategy:
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Sales and Marketing Training
What Is A Marketing Strategy?
A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…
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Customer Data Platforms
Martech: The Three Keys to Solving Marketing’s Massive Technology Problem
All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…
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Content Marketing
Visual Marketing: The Science On Why Our Brains Are Wired to Respond
Marketers face a fundamental truth: people are hardwired to process and respond to visuals. Whether browsing a website, scrolling social media, or evaluating a product, the human brain prioritizes visual information. Understanding why this happens—and how to leverage it—can dramatically improve engagement, recall, and conversion rates across all marketing efforts. Our Brain Is Made for Visual Processing The human brain…
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Marketing Infographics
Agile Marketing: 5 Advantages Over Traditional Marketing Processes
Agile marketing is a methodology that integrates the principles of agile software development into the marketing function, emphasizing flexibility, customer-centricity, collaboration, and data-driven iteration. It allows marketing teams to move faster, respond more accurately to market changes, and improve outcomes over time through continuous feedback and refinement. The origins of agile marketing can be traced back to growing dissatisfaction with…
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Analytics & Testing
PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Sales Enablement, Automation, and Performance
Not Enough Agencies Tell Prospects to Take a Walk
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working…
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Marketing Infographics
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
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Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
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Sales and Marketing Training
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
