Marketing Strategy
Articles Tagged marketing strategy:
-
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I've enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and…
-
Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you're likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page... typically aggregating several calls-to-action that may interest your…
-
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We're still using spreadsheets! This is something I often hear from companies who are embarrassed by their company's lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets , though, they'd likely be quite…
-
Job Description for a Marketing VP
A Marketing Vice President ( VP ) is a senior executive responsible for overseeing and leading an organization's marketing efforts. Their role is critical in shaping the company's marketing strategy, driving brand awareness, and achieving marketing goals. Here's an overview…
-
Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content's reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not…
-
SocialDog: Unleash the Power of Twitter Marketing For Your Enterprise Organization
Twitter has proven an invaluable platform for businesses to reach and interact with their audience and foster a community that advocates for the brand. Effective Twitter marketing encompasses content creation, follower management, scheduling, analytics, and more. These tasks become challenging…
-
5 Tips to Maximize the Impact of Your Global Content Strategy
82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase.…
-
Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don't fully understand existing marketing strategies, they aren't aware of the value a digital marketing investment can bring to their business. In…
-
Why Your Business Should Make Use of Video in Marketing
Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most…
-
7 Steps to Building an Optimized, High-Conversion Marketing Funnel
Every successful business thrives on its ability to turn prospects into paying customers. But conversion doesn’t happen by chance—it’s the result of a deliberate, well-structured funnel that guides visitors through a series of stages, each designed to build trust and…
