Marketing Strategy

Articles Tagged marketing strategy:

  • Milengo Global Content Strategy - Localization and Translation Tips

    5 Tips to Maximize the Impact of Your Global Content Strategy

    82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…

  • How to transform your digital marketing investment mindset

    Get SMART: How to Transform Your Digital Marketing Investment Mindset

    Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…

  • Why Use Video Marketing?

    Why Your Business Should Make Use of Video in Marketing

    Video has moved far beyond a supplemental content format and is now at the center of modern digital strategy. As audiences grow increasingly accustomed to consuming video in their personal and professional lives, it has become one of the most powerful ways to convey ideas, showcase products, and establish trust. For marketers looking to stay competitive, embracing both the creative…

  • Steps to Optimize Your Marketing Funnel for Higher Conversions

    7 Steps to Optimize Your Online Marketing Conversion Funnel

    Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…

  • Navigating the Chaos: 12 Lessons Applied from Extreme Ownership to Marketing

    Navigating the Chaos: 12 Lessons Applied from Extreme Ownership to Marketing

    Marketing today is more challenging than ever. With leaner teams, tighter budgets, and an ever-expanding ecosystem of channels, platforms, and technologies, executing consistently successful campaigns can feel like navigating a battlefield. The noise is louder, the pace is faster, and the expectations are higher. Yet despite the complexity, effective marketing execution doesn’t require brute force—it requires disciplined leadership. The most…

  • Marketing Strategy and Culture

    Five Ways to Infuse Culture in Your Marketing Strategy

    Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the overall goals of your company, but it sets a standard for other departments to follow suit. Here are a few…

  • what is a marketing strategy

    What Is A Marketing Strategy?

    A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…

  • Martech Stack Problem

    Martech: The Three Keys to Solving Marketing’s Massive Technology Problem

    All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…

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