Marketing

Articles Tagged marketing:

  • Marketing BooksMarketing: Based on First Principles

    The Four Universal Truths of Marketing: Based on First Principles

    First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…

  • Email Marketing & AutomationVendasta: Building a Customer Engagement Flywheel with Vendasta's AI: A Step-by-Step Guide

    Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide

    Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…

  • Analytics & TestingBedrock Analytics: Leveraging AI and ML for CPG Data Insights in Retail

    Bedrock: Leveraging AI and ML To Turn CPG Data Into Retail Wins

    Springing into retail season with a million datapoints and no clear narrative? That’s the challenge many consumer packaged goods (CPG) companies face daily. With fragmented datasets, time-consuming analyses, and mounting pressure to win shelf space, sales and insights teams often struggle to surface the opportunities buried in their own information. That’s where Bedrock Analytics steps in. Bedrock Analytics Bedrock Analytics…

  • Artificial IntelligenceCreative Destruction: AI-Powered Marketing

    Creative Destruction: Why AI Will Unleash Marketing Creativity and Opportunities

    Thirty years ago, as I was adding PC connectivity to a manufacturing plant’s equipment to monitor equipment performance for predictive maintenance, I never imagined the world we now live in. I never imagined the job positions that I’d have. I never imagined the companies I’d be a part of creating. For those of you who don’t remember a time when…

  • Sales and Marketing TrainingAre You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success

    Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success

    I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…

  • Content MarketingRareBird: Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams

    Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams

    The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…

  • Content MarketingWhat is a Brand? Failures, Value, Tips, and Takeaways

    What is a Brand?

    If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…

  • Artificial IntelligenceOgilvy One: Relationship Design and AI. Navigating AI Without Fear

    Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear

    Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…

  • Artificial IntelligenceCan AI Truly Enhance Personalized Communication at Scale?  

    Can AI Truly Enhance Personalized Communication at Scale?  

    As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors.   Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…

  • Marketing ToolsSmall Business Marketing and Sales Platforms (MarTech Stack)

    From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth

    Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…

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