Marketing
Articles Tagged marketing:
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and…
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The Essential Dos and Don’ts of Social Media Marketing in 2024
Social media is often the first point of contact for potential customers. Harnessing it effectively can drive sales, strengthen customer relationships, and propel brand growth. Yet navigating the nuances of social platforms can be challenging. Following a few key dos…
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Service vs. Support: Crafting a Stronger Customer Experience
How a company interacts with customers determines future growth, profitability, and brand reputation. Sales, marketing, and business executives recognize that delivering quality experiences is no longer just a competitive edge but an absolute necessity. Yet, confusion often arises when distinguishing…
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Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media…
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Mastering Sales with Sales Conversion Tools and Verified Lead Generation
Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower…
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Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success
As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Buildin g, activated typically by CPM…
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10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors' advertising.…
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Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry
With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel…
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How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about…
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VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge,…
