Marketing

Articles Tagged marketing:

  • E-commerce and RetailHow Technology Has Changed the Retail Customer Journey

    How Retail Customer Journeys Have Changed With Technology

    Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…

  • Social Media & Influencer MarketingDo's And Dont's of Social Media Marketing (Infographic)

    The Essential Dos and Don’ts of Social Media Marketing in 2024

    Social media is often the first point of contact for potential customers. Harnessing it effectively can drive sales, strengthen customer relationships, and propel brand growth. Yet navigating the nuances of social platforms can be challenging. Following a few key dos and don’ts can help ensure your social media marketing (SMM) stands out, engages meaningfully, and ultimately turns followers into loyal…

  • Sales and Marketing TrainingCustomer Service vs. Customer Support

    Service vs. Support: Crafting a Stronger Customer Experience

    How a company interacts with customers determines future growth, profitability, and brand reputation. Sales, marketing, and business executives recognize that delivering quality experiences is no longer just a competitive edge but an absolute necessity. Yet, confusion often arises when distinguishing between customer service and customer support. While these terms are sometimes used interchangeably, they play distinct roles in fostering satisfaction,…

  • Social Media & Influencer MarketingPew Research: Social Media Demographics by platform for the US

    Social Media Demographics by Platform (US in 2024)

    Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…

  • Sales Enablement, Automation, and PerformanceMastering Sales with Sales Conversion Tools and Verified Lead Generation

    Mastering Sales with Sales Conversion Tools and Verified Lead Generation

    Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower organizations to refine their sales strategies, enhance customer engagement, and increase revenue. In this in-depth exploration, we will discuss the importance of…

  • Advertising TechnologyB2B Lead Generation: Hybrid CPL and CPM Acquisition

    Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success

    As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…

  • Customer Data PlatformsPrivacy First Marketing: An Interview with Andrii Holubenko

    Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry 

    With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel companies must do more to secure their data while privacy legislation continues to tighten worldwide. For marketers, this means adapting their…

  • Artificial IntelligenceHow to Master Marketing Personalization with Generative AI

    How to Master Marketing Personalization with Generative AI

    Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…

  • Customer Data PlatformsVisual Visitor: Identify Anonymous Consumer and Business Website Visitors

    VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors

    Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors and empowers businesses to turn them into qualified…

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