Martech
Articles Tagged martech:
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Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what a Marketing VP does: Leadership and Strategy: The Marketing VP provides leadership to the marketing department or team. They play…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…