McKinsey & Company

Articles Tagged McKinsey & Company:

  • Boosting Customer Experience With AI-Driven Hyper-Personalization

    4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques

    Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the…

  • me commerce retail

    Me-Commerce and Retail’s Future

    Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is…

  • social care

    Wealthy Customers Want Social Customer Care

    A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don’t have any such separation. Once you’re social, they’re going to utilize this channel for questions, comments and complaints. The good news…

  • digital consumption europe

    Five Digital Trends Shaking Up Europe

    Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping e-commerce providers predict purchase behavior and helping to…

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