Mrc

Martech Zone articles tagged mrc:

  • Advertising TechnologyWhat is Ad Fraud? How To Prevent Ad Fraud

    Understanding and Combating Ad Fraud: A Comprehensive Guide

    Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

  • Content Marketing
    33 across

    33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter

    We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from off-topic advertising. Thankfully, advertising networks are…

  • Content Marketingvideo viewability

    Are Your Video Ads Being Seen?

    A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…

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