As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most
Common terminology utilized by designers of graphics and layouts for the web and print.
For the last few years, I was utilizing a great third-party tool to compress my PDF files for use online. Speed is always a factor online, so whether I’m emailing a PDF file or hosting it, I want to ensure that it’s compressed. Why Compress a PDF? Compression can take a file that’s multiple megabytes and bring it down to a few hundred kilobytes, making it easier to crawl by search engines, making it faster
In its fourth annual study on the retail industry’s performance in Google Ads, Sidecar recommends that e-commerce retailers rethink their strategies and find the white space. The company published the research in its 2020 Benchmarks Report: Google Ads in Retail, a comprehensive study on the retail sector’s performance in Google Ads. Sidecar’s findings indicate key lessons for retailers to consider throughout 2020, especially amid the fluid environment created by the COVID-19 outbreak. 2019 was more competitive than ever,
A trend that’s continuing to grow with my clients is putting resources on their site without forcing the prospect to register to download them. PDFs specifically – including white papers, case studies, use cases, guides, etc. A recent client that we just launched a SaaS company that offers intelligent robotic automation, Clear Software. Their old site had download buttons that visitors could click that would immediately download and open the PDF. Of course, they could
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform –
Your sales one-sheet, media kit, brochure, PDF, product brochure… whatever you wish to call it, it needs help. We recently put together a media & sponsorship kit for the site after request after request had been made. The fact is, people still love to download and print documents and we still love to distribute print products by hand. Not to mention the fact that a beautiful print piece can get quite a bit of attention.
If you’re the kind of marketer that can speak jargon and strategy, you’re probably doing a great deal of work nowadays. We speak to IT folks, developers and designers… and we often have to translate between all of them! Crafted is an award-winning digital agency who developed this beautiful infographic to help folks understand color models and file formats. With modern devices having multiple image densities and file formats and compression providing balancing speed and