Personalization
Articles Tagged personalization:
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Advertising Technology
Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides…
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Social Media & Influencer Marketing
How A Lack of Social Media Responsiveness is Destroying Your Customer Retention (and Acquisition)
We’ve written about the incredible growth of social media as a resource for consumers to handle customer service issues and that it’s become an expectation, not an option. Businesses are witnessing a seismic shift in customer service dynamics, with social media becoming the dominant platform for consumer-brand interactions. What’s disconcerting is that many of them are still ignoring the repercussions.…
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Email Marketing & Automation
10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
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Paid and Organic Search Marketing
PageAdviser: AI-Driven SEO Recommendations and Suggestions
Demandwell is on a mission to revolutionize how marketers grow their business with SEO, by leveraging a powerful trifecta: Generative AI – GenAI Tools that deeply understand written language and its context. SEO Data – Industry-specific subject matter & proprietary data that drives decision-making. Personalization – Contextual understanding of your business, your data, and your goals. Our AI Writer is…
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Email Marketing & Automation
Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today’s digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized customer experience. Ecomail Features Ecomail is a comprehensive platform that brings together essential features for successful omnichannel communication: A/B Testing:…
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Content Marketing
How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…
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E-commerce and Retail
15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…
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E-commerce and Retail
Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention
Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers. How Coupons Influence the Buying Experience 48% of consumers indicate an increase in purchase intent. 38% buy something they don’t…
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Advertising Technology
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…
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Content Marketing
Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management
In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a clear understanding of how and why to use them. Central to this is the recognition that AI does not exist…
