Personalization

Articles Tagged personalization:

  • How to Choose and Invest in Marketing Technology (MarTech)

    How to Effectively Choose and Manage Your MarTech Investment

    The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection.  Investing in a new MarTech solution is completely off the table for many companies. They have already chosen a solution, and their…

  • What is a digital experience platform DXP)?

    What Is A Digital Experience Platform (DXP)?

    As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…

  • Social Media Trends for 2023

    The Top Social Media Trends for 2023

    The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…

  • Create Interactive Quizzes For Lead Generation - Interact

    Interact: Create Interactive Quizzes That Increase Engagement, Capture Critical Data, And Generate More Qualified Leads

    Interactive content, like quizzes, has become a popular lead-generation tool for many businesses. These interactive elements can offer a more engaging and personalized experience for users compared to static content. Interactive content generates 2x more conversions than passive content. DemandMetric Quizzes offer several benefits over static content when used for lead generation in marketing strategies, including: Higher engagement: Quizzes capture…

  • What is Big Data? The 5 V's and technologies

    What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics

    The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving business results, but it also provides the necessary fuel for AI algorithms to learn and make predictions or decisions. In…

  • Beacon Technology and Retail & Venue Proximity Marketing

    How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

    Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is to provide customers with a personalized and contextualized experience, increase engagement, and drive sales. It’s important to note that beacon technology is…

  • Tech Marketing and M3GAN

    Why Tech Marketers Should Care About M3gan

    It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that.  2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…

  • Contentsquare Digital Experience Analytics

    3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI

    The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership