Personalization
Articles Tagged personalization:
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Mobile Marketing, Messaging, and Apps
How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?
Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is to provide customers with a personalized and contextualized experience, increase engagement, and drive sales. It’s important to note that beacon technology is…
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Email Marketing & Automation
16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it’s probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you’re not designing emails for mobile, you’re leaving a lot of engagement and money on the table. Email Authentication: Ensuring your emails are authenticated to the sending domain and IP address…
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Artificial Intelligence
Why Tech Marketers Should Care About M3gan
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…
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Analytics & Testing
3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
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Email Marketing & Automation
Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media
A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge or an existing customer who is seeing if there…
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Email Marketing & Automation
Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides all the advanced features you need to execute engaging and high-performing email and SMS marketing campaigns. Features include: Email Marketing…
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Customer Data Platforms
The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values. More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.…
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Sales and Marketing Training
30+ Areas Of Focus For Digital Marketers In 2023
Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies. I’m not sure that it’s possible to be a…
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Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
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Advertising Technology
Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
