Personalization
Articles Tagged personalization:
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Artificial Intelligence
Will Your Sales Team Be Replaced By Robots?
Artificial Intelligence (AI) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate workflows, enhance customer experiences, and boost revenue for organizations willing to embrace them. Companies like Salesforce, Microsoft, and Gong are in charge of introducing innovative tools that leverage generative (GenAI)…
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Content Marketing
Algolia: Supercharge Your Conversions with Lightning-Fast Internal Site Search
Finding what you need online should be instant. However, slow, irrelevant, or outdated site search results derail many users’ journeys, and; as a result, businesses lose customers. Whether you’re running an e-commerce site, media platform, or SaaS solution, the search experience is directly tied to engagement and revenue. That’s why companies need more than search—they need AI search that understands…
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Artificial Intelligence
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…