Personalization

Articles Tagged personalization:

  • E-commerce and RetailE-Commerce: Discoverability, Findability, Shopability

    The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability

    Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today’s digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent categorization, search optimization, and a carefully crafted customer journey that guides visitors from discovery to purchase. Discoverability: The Gateway to…

  • Artificial IntelligenceWhat is a Chatbot?

    What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI

    A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today’s chatbots leverage advanced artificial intelligence (AI) and natural language processing (NLP), their journey from simple pattern-matching systems to sophisticated conversational agents spans over five decades of technological evolution. Table of ContentsThe History of ChatbotsThe Dawn of Chatbots: Setting the Foundation (1960s-1980s)The…

  • E-commerce and RetailOmnichannel Marketing and Retail Digital Transformation

    Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration

    Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels – whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing, where each channel operates independently, omnichannel creates a seamless, interconnected ecosystem that reflects how modern consumers actually shop. Customer Journeys…

  • E-commerce and RetailFintech Marketing: History, Trends, and Future

    The Evolution and Future of Fintech Marketing

    Financial technology (fintech) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money concerns. Table of ContentsFintech HistoryElectronic Banking Era (Pre-2000):Digital Transformation (2000s):Modern Era (2010s-Present):Current Trends and Future DirectionsThe Evolution of Fintech Marketing Infographic This…

  • Artificial IntelligenceTidio: AI Chatbots Tackle Peak Season CX Challenges This BFCM Season

    From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season

    As Black Friday and Cyber Monday (BFCM) quickly approach, retailers face soaring consumer expectations during two of the year’s busiest shopping days. With this year’s forecast, there’s an ever-growing need for real-time, personalized customer support.  A record $240.8 billion in U.S. online holiday sales is forecasted this year with mobile expected to account for over half of online shopping. Adobe…

  • Customer Data PlatformsPrivacy First Marketing: An Interview with Andrii Holubenko

    Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry 

    With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel companies must do more to secure their data while privacy legislation continues to tighten worldwide. For marketers, this means adapting their…

  • Artificial IntelligenceInfosys CMO Radar Report for 2024

    Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success

    The latest CMO Radar Report from Infosys reveals that artificial intelligence (AI) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be crucial differentiators for marketing organizations heading into 2025. Widespread Adoption, Limited Mastery Nearly all marketing departments (96%) now use AI in at…

  • Artificial IntelligenceHow to Master Marketing Personalization with Generative AI

    How to Master Marketing Personalization with Generative AI

    Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about customers—it was in making sense of it and turning it into relevant, timely interactions for each user. Marketers struggled to…

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